The iCinema Centre for Interactive Cinema Research, established in 2001, is a joint venture of the College of Fine Arts and the Faculty of Engineering, School of Computer Science and Engineering at the University of New South Wales.

It brings together researchers and postgraduate students in digital media, aesthetics, sociology of art, cinematic theory, multimedia design, computer science, cognitive science and software/hardware engineering.

The iCinema research program focuses on experimental and theoretical research into immersive digital interactivity for applications within cinematic, mobile and home theatre contexts. These contexts include all forms of the moving image, made visible on any type of screen or in any sort of immersive environment, whose structure is constituted by emergent forms of narrative.

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